内容简介
本教材在内容上，针对高职高专应用英语、商务英语等专业人才培养目标，以理论够用、加强实践为原则，以培养学生跨文化交际能力为目标，以国际视野、人文精神、文化自信为思政融合点，结合微课、在线题库等信息化教学资源，塑造适合高职学生学情的跨文化交际教材。主要模块包括：跨文化交际基础知识，跨文化交际中的文化差异，中西文化对比，跨文化交际在商务场景中的应用。增加文化知识摄入，提高人文素养，培养跨文化交际能力。本教材适合高职高专学生使用，同时为授课教师提供了充足的教学资源。
目录
Chapter 1 Understanding Culture & Communication
1.1 The nature of culture
1.1.1 Definition of culture
1.1.2 The elements of culture
1.1.3 The characteristics of culture
Key terms
Exercises
1.2 Basic communication study
1.2.1 Communication defined
1.2.2 The communication process
1.2.3 The components of communication
1.2.4 The models of communication
1.2.5 Characteristics of communication
1.2.6 Mastering effective communication skills
Key terms
Exercises
1.3 Culture and communication
1.3.1 The relationship between communication and culture
1.3.2 How does culture affect communication
1.3.3 What cultural aspects affect communication
1.3.4 The importance of effective communication in culture
Exercises
Chapter 2 Understanding Intercultural Communication
2.1 Understand intercultural communication
2.1.1 What is intercultural communication (ICC)
2.1.2 The forms of intercultural communication
2.1.3 The features of intercultural communication
Key terms
Exercises
2.2 The rapid increase of intercultural communication
2.2.1 Mass migration patterns
2.2.2 The global community
2.2.3 Technology development (transportation, communication)
Exercises
2.3 Barriers in intercultural communication
2.3.1 Barriers in intercultural communication
2.3.2 Ethics in intercultural communication
Key terms
Exercises
2.4 Improve intercultural competence
2.4.1 Intercultural communication competence
2.4.2 Components of intercultural communication competence
2.4.3 Successful intercultural communication
Exercises
Chapter 3 Verbal Communication
3.1 Understanding verbal communication
3.1.1 Define verbal communication
3.1.2 The functions of language in verbal communication
3.1.3 Verbal messages and verbal system
Key terms
Exercises
3.2 Language and culture
3.2.1 Language
3.2.2 The relation between culture and language
Key terms
Exercises
3.3 Cultural impact on verbal communication
3.3.1 Layers of words meanings
3.3.2 Different connotations between Chinese and English
Key terms
Exercises
Chapter 4 Nonverbal Communication
4.1 Understand nonverbal communication
4.1.1 Definition of nonverbal communication
4.1.2 Principles of nonverbal communication
4.1.3 Functions of nonverbal communication
4.1.4 Importance of nonverbal communication
4.1.5 Classification of nonverbal communication
4.1.6 Characteristics of nonverbal communication
Key terms
Exercises
4.2 Cultural differences in nonverbal communication
4.2.1 Facial expression
4.2.2 Gestures
4.2.3 Paralanguage
4.2.4 Posture
4.2.5 Proxemic distances
4.2.6 Eye contact
4.2.7 Touch
4.2.8 Appearance
4.2.9 Artifacts
4.2.10 Temporal language
Key terms
Exercises
Chapter 5 Comparison Culture: China and the West
5.1 Civilization
5.1.1 China: Yellow civilization
5.1.2 The West: Blue civilization
Exercises
5.2 Language
5.2.1 The Chinese language
5.2.2 The English language
Exercises
5.3 Art
5.3.1 Chinese art
5.3.2 Western art
Exercises
5.4 Education differences
5.4.1 Chinese education
5.4.2 Western education
Exercises
5.5 Cuisines and drinks
5.5.1 Chinese cuisines and drinks
5.5.2 Western cuisines and drinks
Exercises
5.6 Medicine and fitness
5.6.1 Chinese medicine and fitness
5.6.2 Western medicine and fitness
Exercises
5.7 Festivals
5.7.1 Major traditional Chinese festivals
5.7.2 Festivals and celebration in English-spea
